Forthea × Patrick Johnson
Candidate Assessment · 2026

Forthea
Marketing Director
Exercise.

Candidate
Patrick Johnson
Director of Digital Marketing · Dallas, TX
patrickjohnsonresume.com →

I've built demand gen engines from zero across B2B (Avery Dennison), eCommerce (KEEN), and home services (Fresh Air Duct Cleaning / Dr. Air Ducts). I've run paid programs across Google, Meta, LSA, and LinkedIn — at scale and on shoestring budgets. The frameworks in this document aren't hypothetical. They're what I've actually done.

01
Exercise One

90-Day Demand Generation Plan

Instrument before you invest. Capture before you create. Scale what proves out.

ICPPhased RoadmapChannel StrategyTech StackPipeline KPIs
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02
Exercise Two

Your Leasing Funnel Isn't Broken. Your Attribution Is.

A thought leadership article for multifamily marketing decision-makers.

MultifamilyAttributionSource-to-LeaseDistribution
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03
Exercise Three

The Forthea Growth Summit

Event design + strategic partnership proposal with the Texas Apartment Association.

Half-day SummitInvite StrategyDay-of RunPartnershipBudget
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